In the wake of a global pandemic, 2D4D had to re-imagine how to provide a chalk art festival experience without getting thousands of people together. The reason that these art festivals are so important is that in just a few hours attendees watch drawings evolve from plain asphalt to fully-rendered imagery. Festivals are days of inspiration wherein [we] all witness the creative process together. To recreate this experience, 2D4D worked with Cedar Hills Crossing (Beaverton) where it was easy to safely space out just a handful of local professional artists to film them as they chalked individual 8’x8′ images.
The time lapse is jokingly being called an “Un-Festival”. The “Un-Festival” video showcases artists Brittany Resch, Morgan Miller, Susan Charnquist, and Shelley Fagin working on images inspired by the theme “Everyday Heroes and First Responders.” In an effort to recreate the wildly popular kids area of their annual La Strada dei Pastelli Chalk Art Festival, 2D4D also simultaneously did a public call for submissions. Community members throughout the Portland Metro area, and even as far as Southern California submitted heart-touching chalk drawings and sayings drawn out in their own neighborhoods and driveways.
Since we can’t all be together, 2D4D is calling on the community to share the virtual experience!
- Share the La Strada dei Pastelli Chalk Art Un-Festival video on your own website, social media, and/or in an e-blast.
- Link to 8-minute video: https://www.youtube.com/watch?v=4P5tJduq5hQ&t=2s
- Showcase the video on a monitor in your place of business so that customers get to virtually experience the artwork too.
- Buy a limited edition reusable bag for $10.00.
- Save the date:2021 La Strada dei Pastelli Chalk Art Festival to happen on August 14-15, 2021
Video by Atmosphere Droneworks.
Photo by Mark Fagin, pictured Morgan Miller.